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Asaas
About Asaas
Muscat National Development and Investment Company (ASAAS) was founded in 2014 through the concerted efforts of 10 key government entities.
ASAAS’ business strategies challenge the status quo by adopting a holistic approach to deliver sustainable economic returns, impactful social value and attractive investment returns through the integrated development of core sector supply chains. Over the next 5-10 years, the company’s collaboration with public and private players in tourism, logistics, retail, transportation, healthcare and education will see the formation of a project portfolio with a target valuation of OMR 1bn.
Undertakings include an extensive range of project-based possibilities, ranging from hotels and mixed-use developments with residential and commercial components to leisure-based attractions. ASAAS’ investments, co-investments, funding and asset management will however remain focused on opportunities that connect people with the national agenda of economic diversification. One of ASAAS’ anchor projects is Oman’s first budget airline, which is anticipated to advance the nation’s tourism and aviation sectors.
Vision, Mission, Values
ASAAS’ vision is to enrich life in Oman with a strong commitment to generating sustainable economic returns. In its mission to initiate, collaborate and deliver businesses that improve the wellbeing of society, as well as driving shareholder value and contributing to the national agenda for economic diversification, ASAAS operates under a number of core brand values
Empathy
Empathy reinforces our value of understanding the needs and wants of different stakeholders and accordingly, delivering projects and investment opportunities that are vital for the growth of Oman economy.
Initiative
Building an entrepreneurial mindset, taking measured risks, increasing shareholders’ wealth, and exploring new business initiatives that contribute to the growth of Oman as a nation are what define ASAAS’ approach to business.
Commitment
ASAAS’ success is simply based on delivery and execution. Delivering more than promised is an entrenched working culture that serves the company as a strong driver of achievement.
Collaboration
ASAAS’ business model evolves around the collaboration of the public and private sectors’ efforts to best achieve the company’s goals. The key partnership also lies between ASAAS’ employees and partners.
Ingenuity
ASAAS’ key competency is built upon its ability to identify investment opportunities, as well as its commitment to meet public demand with intelligent solutions that counter existing challenges, and its pursuit of original ideas defined by resourcefulness, efficiency and pragmatism.
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