FURNITURE PHILOSOPHY:
Furniture is an integral factor to shaping the character of an interior space, it sets its features and defines its entity. We perceive furniture design from that philosophical approach, while studying aspects of art, function, and cost-effectiveness all-in-one!

DRIVING FORCE:
Putting profits aside, we simply believe that every human being who loves his work and is seriously dedicated to it; will be unexpectedly paid back in life. This dedication to our work and our true integrity with our clients are in the human nature of every one at Mehrez+Krema.

CUSTOMER SERVICE:
We effectively communicate with our customers; to reach practical solutions and tailor our designs to fit in perfectly - dimension and design wise - within their homes. We also offer interior consultation for textiles, wall solutions, and other home design features. Our after-sales relations guarantee that we are always there for our customers; following up with their queries and complaints whenever present with utmost care, while offering an extra service of maintenance up to 10 years from the purchase date.

IMPORTANCE OF MANPOWER:
At Mehrez+Krema, we always seek to maintain a high level of staff professionalism; be they designers, engineers, sales, workmen, or administrative personnel. Their loyalty and the overall common goal of our business advancement is likewise met by our care for adding to their skills and experience, while maintaining their presence as part of the Mehrez+Krema family. This is also why manpower safety is an integral part of the Mehrez+Krema factory policy.

BUSINESS ETHICS:
We commit to both industry specifications and our customers' demands as we design and produce our work. Likewise is our commitment to the contracted 2-3-month delivery time. We hence guarantee the professional outcome and our customers’ satisfaction.

TARGET SEGMENT:
Our main target segment is the intellectual newly-weds. We analyse their preferences, and the requirements of their living spaces, as well as their financial capabilities and cultural backgrounds. Through this deep study, we work on achieving balance in our designs between luxury, uniqueness, and cost-effectiveness.

MARKET PRESENCE & RESEARCH:
Mehrez+Krema’s products are always displayed throughout our own showrooms, the factory outlet, and every important furniture fair in Egypt; namely Le Marche, Furnex, La Casa, and The Design Show. Our sales personnel always collect feedback from our customers and exhibition booth visitors which helps us further-understand our customers’ needs, requirements, and any frustrations they might have faced within the furniture market. Furthermore, our visits and contributions to furniture fairs abroad; as in Italy, France and Dubai, give us a wider scale of feedback and broadens our scope of ideas. This allows us to maintain our international style while keeping our customers’ comments and suggestions in mind.