ESTABLISHED in Riyadh in 1994 MSC as privately registered company, started its activities as authorized representatives and distributor of one Saudi leading Manufacturers, the Middle East Specialized Co (MESC) known for its top quality products. Based upon dramatic success encouraged the Company to enhance its further activities & venture in representation of other prestigious local& international brands in the Cable Industry. It was unanimously decided to look beyond the Saudi frontiers to target GCC, North and Central African Markets. In order to serve better these regions, Al MOUSA Specialized Cables Co. established its Branches &Project Offices in Egypt, resulting in its continuous success MSC Egypt is now quite famous in selling and offering technical support for all instrumentation, Industrial, Data, System, low current, low voltage, Medium & High Voltage cables and other electrical items. Success Background The scenario behind major success of MSC is proximity approach it adopted since day one by means of establishing large warehouses in different provinces and countries in most of the major cities of K.S.A & Egypt, ensured a strategic stock of complete range and sizes of Cables from the major manufacturers available all the time to meet customers' specific requirements.